Do you want to stop feeling like you're coming in 2nd place when you pitched a new business? Do you feel like you were just seen as a commodity? Maybe you were pushing out facts that nobody remembered and were on a self-esteem roller coaster which caused you to burn out. John knows how painful this can be because he was on it. His book The Sale Is in the Tale is a business fable set in Austin, TX, and is about a sales representative whose old ways of selling are not working anymore. As you read, you will accompany the rep on his journey, learn how to use storytelling and strengthen your soft skills to improve your professional and personal relationships.
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