In this compelling episode of Biz Help For You, join me as I sit down with Frank Husmann, the expert in B2B and SaaS marketing. We unravel the secrets to creating irresistible demand for B2B companies. Frank takes us on a journey through the art of understanding the B2B audience's needs and preferences, mapping out the buyer committee, and crafting content tailored to different stages of the buyer's journey. We also delve deep into the world of inbound marketing and lead nurturing strategies, exploring the balance between giving valuable content and asking for something in return. Frank’s insights into LinkedIn as a powerhouse for B2B sales and networking are a game-changer! If you're looking to boost demand for your products or services, this episode is a must-watch. Get ready to revolutionize your B2B sales approach and take your business to new heights. Tune in now and unlock the secrets to B2B success!
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