Let me tell you about my fascinating guest today - Philippa Gamse. With over 25 years under her belt spearheading digital marketing strategy and analytics, Philippa has teamed up with nearly 500 clients and powered website revenue surpassing hundreds of millions. Business owners and marketing heads recruit Philippa to dig into their web analytics. She transforms metrics into action plans to accelerate growth, spot unseen opportunities, and maximize ROI. Her results stretch across North America, Europe, and the Middle East. You can soak up her expansive wisdom on utilizing data to unearth hidden potential and effectively drive business growth. #WebAnalyticsSuccess #WebsiteOwnershipMatters #ActionableAnalytics #ConateOptimization #SEOContentStrategy #DigitalMarketingInsights #BusinessGrowthStrategies #MarketingAnalytic #WebsiteConips #DataDrivenDecision
Key Moments
00:00:00 - Introduction to Philippa Gamse
00:05:11 - Importance of Having a Website
00:08:25 - Using Website Analytics
00:11:36 - Key Metrics to Look at in Analytics
00:15:22 - Mistakes in Website Analytics
00:15:46 - The Customer Journey and Engagement
00:17:31 - Understanding User Behavior
00:19:04 - Creativity in Analytics
00:24:02 - Prioritizing Analytics
00:29:20 - Aligning Analytics with Business Objectives
00:31:22 - Maximizing Sign-Up Form Conversion Rate
00:32:14 - A/B Testing for Effective Changes
00:32:30 - Utilizing Tools for Data-Driven Decisions
00:32:55 - Key Takeaways for Entrepreneurs
00:33:06 - Overcoming Information Overload
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