Biz Help For You
Biz Help For You is a business education podcast designed to help small business owners and entrepreneurs navigate the rules, regulations, and best practices that keep their businesses compliant and profitable. Each episode delivers practical guidance on topics like business licenses, payroll, sales tax for online and brick-and-mortar sellers, 1099 processing, and other critical compliance tasks.
In addition to compliance insights, the show shares expert tips on marketing, website design, budgeting, understanding financial reports, and growing your business efficiently. Listeners will also learn how to build effective systems and processes, hire and manage teams, choose between desktop and cloud-based software, and create marketing strategies that drive results.
Whether you’re a new entrepreneur or an established business owner, Biz Help For You equips you with actionable strategies, expert advice, and insights to help your business run smoothly, stay compliant, and achieve sustainable growth.
Biz Help For You
Keys to Unlock Your Website's Hidden Potential with Philippa Gamse
Let me tell you about my fascinating guest today - Philippa Gamse. With over 25 years under her belt spearheading digital marketing strategy and analytics, Philippa has teamed up with nearly 500 clients and powered website revenue surpassing hundreds of millions. Business owners and marketing heads recruit Philippa to dig into their web analytics. She transforms metrics into action plans to accelerate growth, spot unseen opportunities, and maximize ROI. Her results stretch across North America, Europe, and the Middle East. You can soak up her expansive wisdom on utilizing data to unearth hidden potential and effectively drive business growth. #WebAnalyticsSuccess #WebsiteOwnershipMatters #ActionableAnalytics #ConateOptimization #SEOContentStrategy #DigitalMarketingInsights #BusinessGrowthStrategies #MarketingAnalytic #WebsiteConips #DataDrivenDecision
Key Moments
00:00:00 - Introduction to Philippa Gamse
00:05:11 - Importance of Having a Website
00:08:25 - Using Website Analytics
00:11:36 - Key Metrics to Look at in Analytics
00:15:22 - Mistakes in Website Analytics
00:15:46 - The Customer Journey and Engagement
00:17:31 - Understanding User Behavior
00:19:04 - Creativity in Analytics
00:24:02 - Prioritizing Analytics
00:29:20 - Aligning Analytics with Business Objectives
00:31:22 - Maximizing Sign-Up Form Conversion Rate
00:32:14 - A/B Testing for Effective Changes
00:32:30 - Utilizing Tools for Data-Driven Decisions
00:32:55 - Key Takeaways for Entrepreneurs
00:33:06 - Overcoming Information Overload
Resources: https://affordablebookkeepingandpayroll.com/resource-opt-in
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