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Biz Help For You
Biz Help For You is a business education podcast designed to help small business owners and entrepreneurs navigate the rules, regulations, and best practices that keep their businesses compliant and profitable. Each episode delivers practical guidance on topics like business licenses, payroll, sales tax for online and brick-and-mortar sellers, 1099 processing, and other critical compliance tasks.
In addition to compliance insights, the show shares expert tips on marketing, website design, budgeting, understanding financial reports, and growing your business efficiently. Listeners will also learn how to build effective systems and processes, hire and manage teams, choose between desktop and cloud-based software, and create marketing strategies that drive results.
Whether you’re a new entrepreneur or an established business owner, Biz Help For You equips you with actionable strategies, expert advice, and insights to help your business run smoothly, stay compliant, and achieve sustainable growth.
Biz Help For You
Key Takeaways for Entrepreneurs' Brand Awareness Campaigns with Robert Brill
Let me tell you about my insightful guest today - Robert Brill, CEO of Brill Media, an award-winning media buying agency specializing in precision advertising. With over 20 years of experience, Robert is not only a Forbes Business Council member but also provides marketing insights to other major publications. In our casual conversation, Robert shares key takeaways for small business owners on effectively growing through marketing. He emphasizes having the right messaging before spending money to amplify reach. We discuss how to achieve product-market fit by understanding target audience problems. Robert also advises on major advertising platforms like Google, Meta, LinkedIn, and TikTok. He explains how brand awareness campaigns, while not directly sales-driven, increase conversion rates long-term. Overall, Robert provides a wealth of practical tips for entrepreneurs to make better marketing decisions. I encourage you to listen to Robert's expertise in precision advertising and their success in growing a media agency. Let me know your key takeaways in the comments! #SmallBusinessMarketing #EntrepreneurialMarketing #BusinessGrowthStrategies #MarketingTips #AdvertisingInsights #DataDrivenMarketing #BrandBuilding #DigitalMarketing101 #MarketingAgencyTips #CustomerCentricAdvertising
Key Moments
00:00:03 - Introduction to Robert Brill
00:01:06 - Becoming an Entrepreneur
00:02:47 - Key Insights for Business Growth
00:06:49 - Product Market Fit
00:13:07 - Advertising Platforms
00:14:22 - Understanding Consumer Data and Advertising Platforms
00:17:27 - Platform Recommendations for Advertising
00:19:57 - Building Brand Awareness and Sales
00:21:22 - Utilizing TikTok for Marketing
00:23:49 - Marketing Strategies for Small Businesses
00:28:23 - Importance of Finding the Right Agency
00:29:43 - Role of an Agency
00:32:21 - Offer and Contact Information
00:33:58 - Marketing vs. Advertising
Resources: https://affordablebookkeepingandpayroll.com/resource-opt-in
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