Biz Help For You
Our show is education-based to give information to entrepreneurs to help them know the rules and regulations that need to be followed to help them avoid penalties and keep them in compliance. It also offers tips for success in various areas including marketing, website design, budgeting, understanding information on financial reports and more.By listening to this program, you will learn about specific regulations in the areas of business licenses, payroll, sales tax (for online and brick and mortal sellers), 1099 processing and other compliance tasks. You will also hear tips from experts to help you manage and grow your business to be more profitable.Topics will include labor law updates, creating systems and processes, building a team, understanding the differences, features and benefits of desktop versus cloud based software, creating a marketing plan, and other important topics for entrepreneurs.
Biz Help For You
Keys to Unlock Your Website's Hidden Potential with Philippa Gamse
Let me tell you about my fascinating guest today - Philippa Gamse. With over 25 years under her belt spearheading digital marketing strategy and analytics, Philippa has teamed up with nearly 500 clients and powered website revenue surpassing hundreds of millions. Business owners and marketing heads recruit Philippa to dig into their web analytics. She transforms metrics into action plans to accelerate growth, spot unseen opportunities, and maximize ROI. Her results stretch across North America, Europe, and the Middle East. You can soak up her expansive wisdom on utilizing data to unearth hidden potential and effectively drive business growth. #WebAnalyticsSuccess #WebsiteOwnershipMatters #ActionableAnalytics #ConateOptimization #SEOContentStrategy #DigitalMarketingInsights #BusinessGrowthStrategies #MarketingAnalytic #WebsiteConips #DataDrivenDecision
Key Moments
00:00:00 - Introduction to Philippa Gamse
00:05:11 - Importance of Having a Website
00:08:25 - Using Website Analytics
00:11:36 - Key Metrics to Look at in Analytics
00:15:22 - Mistakes in Website Analytics
00:15:46 - The Customer Journey and Engagement
00:17:31 - Understanding User Behavior
00:19:04 - Creativity in Analytics
00:24:02 - Prioritizing Analytics
00:29:20 - Aligning Analytics with Business Objectives
00:31:22 - Maximizing Sign-Up Form Conversion Rate
00:32:14 - A/B Testing for Effective Changes
00:32:30 - Utilizing Tools for Data-Driven Decisions
00:32:55 - Key Takeaways for Entrepreneurs
00:33:06 - Overcoming Information Overload
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