How to Build a Powerful Personal Brand as an Introvert in Business with Goldie Chan

In this episode, you explore how introverts can transform quiet strengths into powerful business advantages with Goldie Chan, LinkedIn Top Voice and author of "Personal Branding for Introverts." You learn why introversion is not a limitation but a strategic asset when used intentionally in networking, branding, visibility, and decision-making. 

Goldie shares how deep listening, thoughtful reflection, and genuine one-to-one connection can build stronger relationships than traditional high-energy networking. You also discover how preparation, clarity, and consistency form the foundation of an authentic personal brand that attracts the right opportunities without forcing you to act like an extrovert. 

This conversation guides you through practical techniques for showing up online, creating content without overwhelm, setting boundaries that protect your energy, and abandoning perfectionism in favor of meaningful progress. Whether you are building a business, advancing in your career, or simply seeking more confident visibility, you will learn actionable steps to strengthen your presence and influence this week. 

 
 #IntrovertEntrepreneur #PersonalBranding #BusinessGrowth #QuietLeadership #SmallBusinessTips 

Key Moments: 

• 0:03 – Why introverts feel pressured to act extroverted in business  

• 2:35 – Avoiding the trap of “being loud” to succeed and embracing authentic branding  

• 4:05 – How intentional, deeper networking builds stronger relationships  

• 7:26 – Preparation as a competitive advantage for introverts  

• 9:08 – Practical networking scripts for introverts to start conversations  

• 12:14 – Visibility without feeling cringey: being present to be seen and heard  

• 14:55 – The Five C’s of personal branding: clarity, consistency, competency, confidence, community  

• 19:31 – Reflective decision-making: think deeply, then take the leap  

• 21:11 – Letting go of perfection to move forward in business  

• 26:04 – First weekly steps to increase visibility on LinkedIn 

To download your free resource guide, visit https://affordablebookkeepingandpayroll.com/1099-guide/  

C-Suite Perspectives
Elevate how you lead with insight from today’s most influential executives.

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Chapters

• 20:03 [Ad] C-Suite Perspectives
• 20:43 (Cont.) How to Build a Powerful Personal Brand as an Introvert in Business with Goldie Chan